Designed a Digital Home for Hope, Healing, and Breast Cancer Support
Organization Type
Nonprofit
Programs Supported
5+ Programs
Industry
Healthcare / Nonprofit
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BMYBrand partnered with PINK "ME" to design and develop a compassionate, mission-driven digital platform that connects breast cancer patients, survivors, and families with the financial assistance, food support, and community resources they need, all in one place.
The Background
PINK "ME" is a nonprofit breast cancer organization dedicated to ensuring no woman faces breast cancer alone. Through financial assistance grants, food support, mammogram access, and community connection programs, the organization serves patients in active treatment, survivors rebuilding their lives, and families carrying the weight of a diagnosis.
The organization needed a digital presence that matched the depth of their mission - one that felt as warm and human as the support they provide every single day.
The Challenge
Nonprofits operate in a uniquely emotional digital space. Every visitor arriving at PINK "ME"'s website is either seeking help in a vulnerable moment, looking to give, or searching for ways to get involved. The platform had to speak clearly and compassionately to all three audiences simultaneously, without feeling cluttered, cold, or confusing.
The biggest challenge was translating multiple programs, each with its own audience, eligibility requirements, and emotional weight, into a single, navigable experience that felt unified, trustworthy, and easy to act on.
What We Did
- Brand Identity
- UI/UX Design
- Website Development
- Copywriting
The Solution
BMYBrand designed a warm, dignity-centered digital platform built around clarity, empathy, and action. The visual direction used soft, hopeful tones that reflect the organization's compassionate identity while maintaining the professionalism donors and partners expect.
Each program - the Treatment Assistance Grant, Survivor Wellness Grant, PINK "ME" Up Food Project, Mammograms Matter NM, and Connected by Cells, received its own clearly structured content area, making it easy for every visitor to quickly find what was meant for them.
Donation pathways, volunteer opportunities, and partnership pages were designed with direct, human CTAs that communicate real impact, not just a button to click.
The Results
The new platform gave PINK "ME" a digital presence that truly reflects their heart. Patients and families can now find assistance programs quickly without confusion. Donors can see exactly where their contribution goes. Volunteers and partners have a clear, welcoming entry point into the organization's community.
The website now works as hard for PINK "ME" as their team does, connecting people to help, hope, and each other around the clock.
The Accomplishment
A Platform Built Around People
Every page was designed with a specific audience in mind: patients, survivors, donors, and volunteers, so every visitor feels seen and guided.
Programs Made Simple
Five distinct support programs are presented clearly and compassionately, making it easy for women in need to understand what help is available and how to apply.
Donor Trust by Design
Clean impact messaging, financial transparency, and real program storytelling build the confidence donors need to give, and keep giving.
A Voice That Matches the Mission
Every word on the platform was written to feel human, warm, and empowering, reflecting the dignity and hope at the core of everything PINK "ME" does.
REVIEWS FROM THE PINK "ME" TEAM
We were honored to work alongside the PINK "ME" team on a mission this meaningful. Here is what they shared about the experience.
PINK "ME" Team
Nonprofit Organization
BMYBrand took the time to truly understand who we are and who we serve. The website they built doesn't just look beautiful; it feels like us. Our patients, donors, and volunteers can now find exactly what they need, and we finally have a platform we're proud to share. They brought our mission to life digitally in a way we never thought possible.